Form completion 30% → 81% on an AI lead magnet
A nutrition coach with an audience of ~30,000 on Instagram and ~7,000 on Telegram was losing leads in Google Sheets and manual macro calculations. An AI bot that delivers a personal PDF plan in 60 seconds lifted lead-magnet conversion by 27% and paid-service sales by 17%.
| Sheet | 3.4 · “Cases” series |
| Project | AI lead magnet with PDF plan |
| Industry | Nutrition coaching |
| By | EDEMIUM |
| Status | Live |
Where the client started
Where followers were slipping away
The audience was there: ~30,000 followers on Instagram, ~7,000 on Telegram, a website. But there was no funnel. Only 2.8% converted from interest to payment, and paid-consultation sales had fallen 39% over 3 months.
Zero personalization: every follower got the same generic recipes. Macros were worked out by hand for anyone who asked, so the “personal approach” came down to hours of the expert’s own manual work.
Contacts piled up in Google Sheets, and leads simply got lost there. The intake form that kicked off every engagement was completed by only 30% — the other 70% dropped off, left behind as a row in a spreadsheet.
What we built
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01 · INTAKE BOT
An AI bot in Telegram instead of a form
In a conversation, the bot collects height, weight, age, goals, food preferences and health status. Form completion climbed from 30% to 81%.
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02 · PERSONALIZATION
Macros and a PDF plan in 60 seconds
The system calculates calories and macros automatically and generates a personal PDF plan in 60 seconds — instead of hours of the expert’s manual work and generic recipes for everyone.
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03 · FUNNEL
CRM and the path to a consultation
Every lead flows into the CRM with a full profile instead of a row in Google Sheets. The funnel from bot to paid consultation is automated.
Results in numbers
- Form completion
- 81% was 30%
- Lead-magnet conversion
- +27% growth after the bot launched
- Paid-service sales
- +17% was −39% over 3 mo
- PDF plan
- 60 sec was: macros calculated by hand
| Metric | Before | After |
|---|---|---|
| Form completion | 30% | 81% |
| Lead-magnet conversion | — | +27% |
| Paid-service sales | −39% over 3 mo | +17% |
| Average upsell order value | — | +20–30% |
| Interest-to-payment conversion | 2.8% | — |
| Calorie and macro calculation | by hand | automatic |
| Meal plan | generic recipes for all | personal PDF in 60 sec |
| Lead database | Google Sheets, leads got lost | CRM with a full profile |
Timeline and status
The lead magnet was built on top of the existing audience, with no increase in ad budget: the intake bot, automatic macro calculation and the PDF plan are joined into a single funnel that runs all the way to a consultation. Measurement confirmed form completion rising from 30% to 81%.
The system is live today: every interested follower gets a personal plan in 60 seconds, a lead with a full profile flows into the CRM, paid-service sales are up 17%, and the average upsell order value is up 20–30%.
| Launch | On top of the existing audience, no budget increase |
| Status | Live |
| Capacity | ~30,000 IG · ~7,000 TG · website |
| Exit point | KPI measured on the pilot: target hit → scale |
I want the same for my expert practice
Start with an automation roadmap: in 14 days we’ll show where your funnel loses followers before they become a lead and what to automate first.