Sheet 3.1 — node assembly drawing Legal services · personal bankruptcy

Up to 1000 leads a month and 35% paid conversion

The firm was losing 60% of inquiries before the first call — 480,000 ₽ every month. First-response chatbots and a single CRM cut losses to 15% and added +3M ₽ in monthly revenue.

Sheet	3.1 · «Cases» series
Project	Lead-handling automation
Sector	Personal bankruptcy
Author	EDEMIUM
Status	Live · scaled

TABLE 1 Baseline data

Where the client started

Table 1 — baseline data for the object Measured: before implementation

01 Client A law firm, 5+ years in the personal-bankruptcy market. Name withheld.

02 Headcount 40+ employees, 8 of them in the call center

03 Economics Marketing budget 2M ₽/mo · service 50,000–80,000 ₽ · lead 400–450 ₽

04 Channels Website, social media, inbound calls — each running on its own, with no single system

05 The pain 60% of leads were lost before the first call — 480,000 ₽ in losses every month. Paid conversion 12–15%.

NODE 2 Failure diagnosis

Where the money leaked out

At 400–450 ₽ per lead and a 2M ₽ monthly budget, the firm reliably bought a stream of inquiries — and reliably lost it. 60% of leads died before the first call: a website form waited to be noticed, a social-media message drowned in the SMM manager's inbox, a missed call stayed missed. In money — 480,000 ₽ lost every month.

Sales reps replied in 10–15 minutes. For someone who has decided to file for bankruptcy and already has three competitors' sites open in other tabs, that's an eternity. Only 12–15% of those who reached a conversation went on to pay.

What passed for «analytics» ran this blind: manual exports to Excel, 1–2 weeks behind. Decisions on ad channels were made on data two weeks out of date.

Chart 1 · the fate of 100 inquiries before implementation

NODE 3 Solution assembly schematic

What we built

SCHEMATIC 3.1

01 · FIRST LINE
First-response chatbots

Bots running consultation logic meet every inquiry: they reply in 30 seconds at any hour, run the first consultation and collect the debt details. 75% of clients stay in the conversation.
02 · SINGLE LOOP
Every channel in one CRM

Website, social media and calls are unified in Bitrix24. Leads are segmented automatically, and reps get instant alerts on hot inquiries — no inquiry is left without an owner.
03 · FOLLOW-UP
Follow-up sequences

Each segment gets its own follow-up scripts and cross-sells (+20% to the average service package). The pilot of the whole setup went live in 2 weeks.

TABLE 2 Results schedule

Results in numbers

Leads per month: up to 1000
Paid conversion: 35%
Revenue: +3M ₽
Response time: 30 sec

Chart 2 · before / after

Chart 3 · call center, people

Table 2 — full metrics schedule Measured: before / after

Metric	Before	After
Lead loss before the first call	60%	15%
Paid conversion	12–15%	35%
Response time to the client	10–15 min	30 sec
Revenue	—	+3M ₽/mo
Sales-team costs	—	−200,000 ₽/mo
Call center	8 people	5 people
Client retention in the conversation	—	75%
Cross-sells	—	+20%
Lead handling	losses at every step	up to 1000/mo with zero loss

TABLE 3 Timeline and status

Timeline and status

The pilot went live in 2 weeks: the «chatbot + CRM» setup on a single channel, with before/after KPIs measured. The metric held — so we scaled it to every channel.

The system is live today: it handles up to 1000 leads a month with zero loss, and the team sees channel numbers in the CRM, not in an Excel export two weeks old.

Implementation record

Pilot	Live in 2 weeks
Status	Live · scaled to every channel
Capacity	Up to 1000 leads/mo with zero loss
Exit point	KPI check on the pilot: metric hit → scale

NODE 9 Connection point

I want the same for legal services

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