A law firm with 5+ years in the personal bankruptcy market. 40 employees, 8 of them in the call center. Ad budget — 2M ₽ a month.
Every month the company bought a stream of leads — and steadily lost it. 60% of leads died before the first call: 480,000 ₽ thrown away every month. Managers replied within 10–15 minutes, and by then the client was already talking to a competitor. Only 12–15% made it to payment. The owner could feel money leaking where he could not see — but listening to every call by hand was impossible.
He did not believe AI could handle the specifics of Federal Law 127-FZ. He agreed to a 2-week pilot — just to see.
The AI loop began greeting every lead within 30 seconds: consulting on bankruptcy, collecting debt details, keeping the client in the conversation, and handing the lawyer a ready-made client card. All channels were merged into one CRM, and managers’ calls started being reviewed by AI. Within a few weeks, payment conversion grew from 15% to 35%, lead losses fell from 60% to 15%, and revenue rose by 3M ₽ a month on the same ad spend.
“Before, I never knew where the money was leaking. Now I spend five minutes on the morning digest — and I know everything about the department.”
The case is real; the company stays unnamed under NDA. The full metrics sheet is at the link below.