A law firm handling personal bankruptcy cases. The flow of ad-driven inquiries was steady, cost per lead was known and tolerable, and roughly one in seven inquiries turned into a signed contract.
The problem wasn't sales — it was the arithmetic of time. Someone in debt looks for a solution in the evening and at night — exactly when nobody's in the office. By morning they'd already messaged three other places, and whoever answered first got the conversation. From the outside it looked like "poor sales conversion." In reality, sixty percent of leads were lost before the first live contact.
The owner was skeptical of AI, and for good reason: the topic is sensitive, the person is in crisis, and a wrong answer costs reputation and complaints. The condition he set was strict — the agent answers only from an approved knowledge base, any legal question outside it goes straight to a human, and he personally reads every conversation for the first two weeks.
We built an agent that ran the entire chain, not just individual replies: it took inquiries at any hour, gave a substantive answer within thirty seconds, gathered the details of the person's situation — debt amount, assets, number of creditors — created the CRM record with fields filled in, assigned a task to the lawyer, and booked the person into an open consultation slot. Sensitive or emotionally difficult inquiries it handed off to a live specialist along with a ready-made summary of the conversation.
After two weeks of reading the conversations, the owner dropped the daily oversight on his own. Lead loss before first contact fell from sixty percent to fifteen: what remained were people who wouldn't have continued with a human either. Contract conversion rose from fifteen to thirty-five percent — not because the agent sells better, but because the lawyer was now reaching people who'd already had a substantive conversation. Additional revenue came out to about three million rubles a month, on the same ad budget.
"I was afraid a robot would be talking to people in a hard situation. Turns out the worse problem was that nobody was talking to them at all until morning."
This is a real case; the company's name is withheld under NDA. Your numbers depend on your current response speed, traffic quality, and how many steps are currently done by hand.
