Logistics · freight, warehousing, distribution

Your dispatchers spend all day answering "where's my shipment?"

A client calls for the third time today. The dispatcher sets aside a 12-ton inquiry, opens the system, hunts for a truck, calls back. The inquiry he set aside goes to the carrier who answered in ten minutes. None of this shows up in any report: the call was handled, the client seemed fine, the deal simply never happened. AI takes inquiries from email and messengers, parses them into fields, gives clients shipment status around the clock, and leaves the dispatcher only what actually needs a human — rate negotiation and on-route exceptions. Start with an automation roadmap: 14 days, 0 ₽, and you get a document with numbers pulled from your own data.

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Automation roadmap
0 ₽, 14 days
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pilot from 90,000 ₽
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stays yours, no replacement needed
Logistics · freight, warehousing, distribution — AI implementation scheme
01Sound familiar?

The inquiry goes to whoever answered first — not whoever ships best

A dispatcher's morning starts with an inbox where new inquiries sit mixed in with yesterday's back-and-forth about a truck, waybills, and a supplier newsletter. Every inquiry has to be read, manually re-entered into the system, checked for dimensions, matched to available transport, quoted a rate. All of that takes time, and meanwhile the client has already sent the same request to four other companies. The winner isn't the best rate — it's the first clear answer. You're not losing on price, you're losing on speed.

Running in parallel is a steady stream of "where's my shipment." The same question, dozens of times a day, from people who have every right to ask. Each call costs the dispatcher a couple of minutes and completely breaks their focus — they drop out of working an inquiry and have to start over when they get back to it. By evening they're genuinely exhausted, and they've closed fewer paying deals than they could have.

The warehouse runs on the same logic. An order lands in a manager's messenger, gets entered into the system after lunch, and by then the shipping window has already closed. A distributor finds out about a line-item discrepancy not when the order comes in, but during picking — once the truck is already scheduled for the run. The mistake would have cost a minute to catch on entry; it costs half a day to fix on the way out.

02The cost of inaction

How much are you losing while you read this page

Run this on your own numbers, not ours. Take three figures: how many inquiries and orders arrive per day across all channels; what share of them go unanswered in the first hour; average margin on one closed inquiry. The gap between "answered on time" and "answered whenever someone was free" is revenue you already paid for — with ad spend, staff time, and reputation.

Lost revenue per month per year —

A rough estimate based on your inputs — we calculate exact numbers in a free consultation.

Get this money back
03How it will look

Your Monday, a month after launch

You open your phone at 9:40. One screen: how many inquiries came in over the weekend, how many got an automatic reply, how many are waiting on a rate decision, which trucks are on the road and where they're behind schedule. Overnight requests are already sorted — AI has sent quotes and confirmations for the standard ones, and flagged and routed the non-standard ones to dispatchers. Clients who would have called yesterday asking for a status got it themselves. Alongside it, a line on calls: where a deadline was promised that the warehouse never confirmed. That's no longer "the dispatchers can't keep up" — it's data about the process. By 10:15 you close your laptop and head to the warehouse without carrying a single "need to follow up on that" in your head: the system is running the chain, not your memory.

Now
Freight inquiryread and entered by hand, reply takes an hour or two if the dispatcher is free
"Where's my shipment"dozens of calls a day, each one pulls a dispatcher off a deal in progress
Warehouse orderarrives via messenger, enters the system with a delay, discrepancies surface at picking
Call quality controla handful of recordings out of hundreds, conclusions drawn from a random sample
With AI
Freight inquiryparsed into fields from email and messenger, client gets a reply in 30 seconds, dispatcher gets a ready-made card
"Where's my shipment"status delivered to the client automatically, 24/7, in their channel — dispatcher only steps in for exceptions
Warehouse orderenters the system immediately, disputed line items and shortfalls flagged on entry, not at shipping
Call quality control100% of calls reviewed, a per-dispatcher summary ready by morning
04How it works

Three steps, and you don't write a single line of code

  1. 01 · Step 1 · 14 days

    Automation roadmap — 0 ₽

    We break down how an inquiry moves through your company: where it comes from, who reads it, how long a reply takes, where it stalls. We look at exports from your system and dispatcher call recordings, and calculate the share of inquiries left unanswered in the first hour and what that costs in rubles. The output is a document: where you're losing, what to fix first, what effect to expect, what it costs. The document is yours either way.

  2. 02 · Step 2 · pilot

    One module that pays for itself

    We take the highest-value part of the process — usually inquiry intake or status updates. We connect to your system, email, and phone lines, and train the AI on your routes, rate tables, and shipping rules. We launch it on part of your flow alongside a control group, so you see the difference in your own data, not in our slide deck.

  3. 03 · Step 3 · scale

    AI closes the whole loop

    We build out the rest: warehouse order intake with line-item verification, client notifications at every stage of the route, speech analytics on 100% of dispatcher calls, a dashboard on shipments and missed deadlines. You get a panel that shows the day's whole picture in two minutes.

05Proof

How this is built for a freight company and a distributor's warehouse

Typical implementation example

The typical setup we build solutions for: a freight or warehousing company, a flow of several dozen inquiries and orders a day, 3–10 dispatchers or operators, inquiries arriving through every channel at once — email, phone, messengers, sometimes a web form.

The request usually sounds like "we need another dispatcher." Inquiry volume exceeds what a shift can physically handle, and status questions keep interrupting work on new deals. Hiring doesn't fix this: a new person absorbs part of the flow, but the structure stays the same — inquiries are still read by eye and entered by hand, and the decision of what to do in the next twenty minutes is still made by a tired person in the moment.

The second half of the request is about visibility. The owner sees revenue and sees complaints, but not what happens in between. Why a deadline was missed for this client, who promised a truck by morning, at what stage an order stalled — all of that gets reconstructed by hand, by asking around, a day after it was already too late.

What we build. AI takes an inquiry from email, messenger, and web form, parses the text and any attachments into fields — route, cargo, weight, volume, dates, vehicle requirements — and logs it into your system. For standard cases it replies immediately: confirmation, a quote from your rate table, a request for missing data. It gives the client shipment status by order number at any time, day or night, and proactively notifies them when the stage changes. Non-standard cases — rate negotiations, oversized cargo, a missed slot, a conflict — get passed to a dispatcher with a pre-filled card. In parallel, it reviews 100% of call recordings and hands the manager a summary: where a deadline was quoted that the warehouse never confirmed, where a client pushed back on price and the call went nowhere.

What we measure in the pilot, so the conversation runs on numbers: time to first reply on an inquiry, before and after; the share of inquiries handled without a dispatcher; the share of status requests closed without a human; the share of calls that get reviewed. We lock in these four metrics before the pilot starts, so a month later there's no argument about what counts as success.

"We thought we were short-staffed. It turned out half our dispatchers' workday was spent on things that didn't need a dispatcher at all" — a line we hear often from logistics clients.

Typical implementation example: the mechanics are real, the numbers depend on your inquiry flow, rate tables, and the quality of data in your system. We calculate the specific result on your control group during the pilot — we won't promise a percentage before that.

06While you're thinking it over

An inquiry lives for hours, not days

Cargo needs to move within a specific window, and a client closes the question the same day they opened it. A day later, an inquiry is already dead: the truck is booked, the rate is agreed, and you simply weren't part of that decision. And it's never just one shipment that's lost — the client's whole future flow goes with it, because from then on they write directly to whoever answered fast and never made them call for a status. Winning that client back later costs a below-market rate — out of your own pocket. Every month of delay means hundreds more inquiries handled on a leftover basis, and another chunk of budget spent acquiring new clients instead of keeping the ones who already came to you.

07I know what you're thinking

Honest answers to the main objections

Too expensive. Our margin on freight is a percentage, not a multiple.

That's exactly why we start with inquiry intake, not a flashy chatbot on your site. An inquiry answered within the first hour costs you zero extra rubles — you already paid for it with ad spend and reputation. The math is simple: inquiries per month, the share that go unanswered in time, average margin on a closed deal. We calculate this number in the automation roadmap, on your own data, before any payment. If it doesn't cover the cost of the pilot, we'll tell you so and stop there.

We have our own specifics: routes, rate tables, oversized cargo, ADR, storage modes. AI doesn't know any of that.

It's not supposed to know it out of the box. We train it on your routes, rate tables, shipping rules, and real correspondence — it works with your logic, not some generic freight company. Wherever a human decision is needed — rate negotiation, hazardous cargo, non-standard dimensions, a missed warehouse slot — AI doesn't improvise an answer; it flags the inquiry and passes it to a dispatcher with a card already filled in. You set the boundaries of what it can answer on its own, and you can change them anytime.

We run our own ERP, our own TMS, and half our inquiries come through messengers. We're not switching systems.

You don't need to. Integration is our job, not yours: we handle the connection to your ERP, TMS, WMS, email, phone system, and messengers, and your system stays in charge. On your end, it takes a few hours for process discovery and one point of contact for questions. If a system doesn't expose data externally, we build an integration layer — that's a normal working scenario, not a reason to say no.

Client data, rates, routes. Where does it go?

Nowhere outside your perimeter, unless you want it to. We deploy inside your own environment or on Russian servers, we operate under Russia's 152-FZ data protection law, and we sign an NDA and a data-processing agreement. We separately configure which fields even reach the model and which get masked — most scenarios don't need a counterparty's full details or purchase cost. The data-exchange design is documented in writing before we start.

Will this replace my dispatchers? People will get scared and start pushing back.

Dispatchers stay exactly where money and relationships are decided: rate negotiations, urgent vehicle sourcing, on-route exceptions, the conversation with a client after something went wrong. AI takes over the routine that never earned anyone a bonus anyway — manual data entry, "where's my shipment" replies, status updates. Practical advice for rollout: launch with one dispatcher who volunteers, then show the rest of the team their numbers. People find it easier to discuss a new tool with a colleague than with management.

A risk-free pilot for you

We launch a pilot in 2 weeks. You choose the success metric. If you don't hit it, we refund the pilot. The risk is on us, not you.

08Cost

What this costs and what to compare it to

Another dispatcher: salary, taxes, a workstation, training — market rate puts that at a six-figure sum per person, per year, every year. They work one shift, take vacation, get sick, and eventually leave — taking their carrier and client contacts with them. An AI module: you pay for implementation and ongoing support. It works around the clock, takes inquiries from every channel at once, answers a status request at 2am, never forgets to log an order, and never walks out the door with your client list.
Consultation
0 ₽Process review + ROI estimate
  • Funnel review and loss points
  • Lost revenue calculated in rubles
  • An honest read on where AI pays off
Get it for free
StartScenario pilot
from 90,000 ₽Payback in 2–4 months
  • Automation roadmap — 0 ₽, 14 days: inquiry-flow review, losses calculated on your own exports, an implementation plan as a document
  • Pilot — from 90,000 ₽: one working module (usually inquiry intake or status updates), launched on part of your flow alongside a control group
  • Before-and-after measurement on your own data: you decide whether to continue based on four agreed metrics
Launch a pilot
Turnkey
Custom quoteFull stack + ongoing support
  • Turnkey, quoted individually: inquiry and order intake, 24/7 client status updates, speech analytics on 100% of dispatcher calls, a dashboard on shipments and missed deadlines
  • Deployment inside your environment or on Russian servers, 152-FZ compliance, NDA, a written data-exchange design, integration with your ERP, TMS, and WMS
  • Ongoing support and tuning: routes, rates, and rules change — AI changes with them
Discuss your project
09FAQ

FAQ on AI for logistics and warehousing

How does the work start, and what do I get for free?

With an automation roadmap: 14 days, 0 ₽. We break down how inquiries and orders move through your company — where they come from, who reads them, how long a reply takes, where things stall. We look at exports from your system and dispatcher call recordings, and calculate losses at every stage. You get a document: what to fix first, what second, which metrics to track, and what implementation costs. The document is yours either way — including if you decide to build it in-house or not do it at all.

How does AI process a freight inquiry in practice?

It takes an email, a messenger message, or a web-form submission, and parses the text and any attachments into fields: route, cargo, weight, volume, loading and unloading dates, vehicle requirements. It logs the inquiry into your system without manual re-entry. For standard cases it replies immediately — confirmation, a quote from your rate table, a request for missing data. Rate negotiations, oversized cargo, hazardous cargo, and anything non-standard get passed to a dispatcher with a pre-filled card, so the person spends time deciding, not typing.

What does AI do for a warehouse or distributor, separate from freight?

An order from a retail outlet or client enters the system the moment it's received, not after lunch: AI parses it into line items, checks them against your catalog, and flags discrepancies on entry — an unknown SKU, an unusual volume, a questionable line item. The client gets confirmation and picking status automatically, without calling an operator. Management sees on a dashboard how many orders came in, how many were picked, where a shipping window was missed, and why.

What does analyzing 100% of dispatcher calls give a manager?

Right now you listen to a handful of recordings out of hundreds and judge a shift's performance from that sample. AI reviews all of them: what deadline was quoted to the client, whether the warehouse confirmed it, how a rate objection was handled, what the client said right before walking away. In the morning you get a summary for each dispatcher and a list of inquiries that can still be won back. The whole nature of the conversation with your team changes: instead of arguing about what happened, you work from a transcript.

Do I need to replace my ERP, TMS, or WMS to implement this?

No. Your existing system stays in charge — AI works alongside it and writes data into it. We handle the connection to your ERP, TMS, WMS, email, phone system, and messengers on our end. If a system doesn't expose data through standard means, we build an integration layer — that's a working scenario we run into regularly. The integration design is documented in writing at the automation-roadmap stage, before any work starts.

Be the first freight company in your region to answer an inquiry in 30 seconds

A shipping decision gets made in a narrow window: the cargo is ready, the warehouse slot is set, the client has sent the request out and is waiting for the first clear answer. Whoever is in that window with a confirmation and a rate gets the load. While inquiries in your market are still being read by eye, and status questions are still answered by a tired dispatcher between two calls, speed of response is an edge you can claim. Once everyone works this way, it'll just be the baseline expectation for a carrier. Right now, it still isn't.

I want to be first in my market
10Connection point

Let's see how many of your inquiries go unanswered in time

Leave a request — we'll review your inquiry intake, status handling, and dispatcher calls, calculate losses in rubles from your own data, and show what to fix first. Automation roadmap: 0 ₽, 14 days, the document is yours to keep. No obligation to continue.

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